BEHIND THE BRAND

ABSNT was established as a design studio dedicated to the advancement of performance within contemporary apparel. Its work unfolds through a series of deliberate capsules, defined by material research, technical precision, and a studied restraint. In parallel, the studio pursues a limited number of collaborative and consulting projects, translating its ethos across contexts.

I was raised on a simple principle: if something is worth doing, it’s worth doing properly. That idea still defines my approach, measured, deliberate, and uncompromising in execution, focused on process over noise. My background comes from leading design and consulting roles for globally recognised brands including Thrudark, Musto, CHPT3 + Jaguar Land Rover. Rooted in performance-driven product spanning sport, technical outdoor, and workwear systems, grounding my approach in function, material integrity, and purposeful design.

ABSNT is built slowly. No excess, no shortcuts, just a commitment to process, material, and product done properly.

Throughout my career I’ve helped (and continue to help) build these brands. I now endeavour to build something of my own in ABSNT.